Agent at Large:
Producer, Production Coordinator, Talent Booker
The gallery taught me to see.
The rep world taught me to connect.
Time in the creative trenches taught me to produce.
I’m not your typical project manager.
I’m the producer who understands that every project, every brand activation, every live event, every experiential moment is really a piece of performance art with a business goal.
Where others see logistics, I see choreography.
Where others manage vendors, I cultivate and connect creative collaborators.
My super power is speaking fluent artist and fluent client.
And I know how to translate the two to make magic happen on deadline and on budget.
After decades of self-employment, running my own business as an agent for commercial artists working in a vast array of creative mediums, I offer my support now to live events and productions, musicians, theatrical performances and fine artists.
From my roles listed above to the most rudimentary of assistant levels, my services are available no matter how small or great the need!
I love people and what creative people do!
❤️️
Producer, Production Coordinator, Talent Booker
The gallery taught me to see.
The rep world taught me to connect.
Time in the creative trenches taught me to produce.
I’m not your typical project manager.
I’m the producer who understands that every project, every brand activation, every live event, every experiential moment is really a piece of performance art with a business goal.
Where others see logistics, I see choreography.
Where others manage vendors, I cultivate and connect creative collaborators.
My super power is speaking fluent artist and fluent client.
And I know how to translate the two to make magic happen on deadline and on budget.
After decades of self-employment, running my own business as an agent for commercial artists working in a vast array of creative mediums, I offer my support now to live events and productions, musicians, theatrical performances and fine artists.
From my roles listed above to the most rudimentary of assistant levels, my services are available no matter how small or great the need!
I love people and what creative people do!
❤️️
ABOUT ME ︎
My favorite thing is light (and cats!)
I examine and appreciate its quality everywhere I am. Walks, that I do frequently, afford me the most stunning examples of light to see and experience. I live in California and know that my world-view and my vision is quite informed by being here. I grew up in Southern California but became an ardent Northern Californian when I came here to attend UC Berkeley. I was born in Toronto, Canada and somehow, the family road trip at age 2 to a new life in America gave me a lifelong love of cars, big, open, empty spaces, adventures of the mind and a powerful intellectual curiosity.
Key to my way of thinking is that I love what is new and value what came before it
I worked in a cool gallery in Los Angeles where I got to meet one of my literary heroes Charles Bukowski and where we did events that often involved experimental films, like those of Stan Brakhage and Kenneth Anger, Minimalist music, like that of Phillip Glass, LaMonte Young and Terry Riley, poets like Bukowski and exhibits with LA’s top painters and conceptual artists of the time.
Oh the stories I have!
Next came the start of my Artists’ Agent business in San Francisco and the plunge in to the world of advertising and design. I spent my first years primarily going to record companies and ultimately have worked with all the major lables, brands, ad agencies and design firms, many globally based. In this capacity, I have done it all, seen it all, been it all at some point along the way - traveling, presenting, negotiating, estimating, consulting, marketing, producing, promoting, selling, championing, protecting - and of course, connecting! Analog to digital, local to global, dotcom to dot now.
Still moving forward
Whilst I still have very deep connections with my stellar community of commercially based artists and no limits on what I can provide to them and to the loyal and new clients within this solid background, I bring with me all the skill sets I have honed along the way to live art, music and theatrical productions.
My favorite thing is light (and cats!)
I examine and appreciate its quality everywhere I am. Walks, that I do frequently, afford me the most stunning examples of light to see and experience. I live in California and know that my world-view and my vision is quite informed by being here. I grew up in Southern California but became an ardent Northern Californian when I came here to attend UC Berkeley. I was born in Toronto, Canada and somehow, the family road trip at age 2 to a new life in America gave me a lifelong love of cars, big, open, empty spaces, adventures of the mind and a powerful intellectual curiosity.
Key to my way of thinking is that I love what is new and value what came before it
I worked in a cool gallery in Los Angeles where I got to meet one of my literary heroes Charles Bukowski and where we did events that often involved experimental films, like those of Stan Brakhage and Kenneth Anger, Minimalist music, like that of Phillip Glass, LaMonte Young and Terry Riley, poets like Bukowski and exhibits with LA’s top painters and conceptual artists of the time.
Oh the stories I have!
Next came the start of my Artists’ Agent business in San Francisco and the plunge in to the world of advertising and design. I spent my first years primarily going to record companies and ultimately have worked with all the major lables, brands, ad agencies and design firms, many globally based. In this capacity, I have done it all, seen it all, been it all at some point along the way - traveling, presenting, negotiating, estimating, consulting, marketing, producing, promoting, selling, championing, protecting - and of course, connecting! Analog to digital, local to global, dotcom to dot now.
Still moving forward
Whilst I still have very deep connections with my stellar community of commercially based artists and no limits on what I can provide to them and to the loyal and new clients within this solid background, I bring with me all the skill sets I have honed along the way to live art, music and theatrical productions.
Behind the scenes in an official capacity in any sort of production or event is my favorite place to be
︎
TESTIMONIALS
TESTIMONIALS
“Deb is an alchemist - she excels in bringing people together to create magic.”
- Kevin Grady, Founder Wednesday Magazine
“Few people are as generous with their ideas and contacts as Deb. She knows what to do and who to call to help get it done.”
- Martin Lauber, Founder/Managing Partner 19York & Founder/Owner Club Wheelhouse
“Deb is the ultimate artist’s ally: she keeps one eye on the creative, one eye on the budget and a third eye on the big picture. She’s thoughtful, direct, tireless and has a deep understanding of how great work gets made. Rather than default to limitation, her instinct is possibility - “Let’s see if we can make it happen.” I’ve taken her through the trenches on large productions and we come out the other side with great work, spreadsheets intact and morale high. She’s a problem-solver with a sense of humor and a joy to collaborate with. She’s my first call when the stakes are high.”
- Eric Wolfinger, James Beard Award Winning Photographer/Director/Baker & Chef
“As a catalyst, Deb brings energy and insight into all pursuits and projects. She has an eye for innovation and a great respect for creativity. We’re grateful to be in her orbit.”
- Michelle Barbieri, Managing Partner Klip Collective
“Deb brings the experience OVM values most in a production coordinator: clear communication, independent execution and reliability you can count on. As a producer, being able to hand off a full production schedule and know it will be handled seamlessly is invaluable. Her deep experience, paired with a genuinely joyful presence, makes working with her a true pleasure.”
- Danica Ratkovich, General Manager/Producer Oakland Venue Management
“Deb Ayerst brings a deep understanding of creative culture and how to position it with intention. I’ve seen firsthand how grounded her instincts and experience are across creative communities.”
- Adam Theis, Founder/Composer/Band Leader/Musician Jazz Mafia
“Deb Ayerst moves at the intersection of intuition, strategy and connection. She’s a fierce energy, a master connector and a brilliant mind who’s always thinking ten steps ahead. What sets her apart is her fearlessness - she knows when to hold the course and when to pivot, without ego. Working with Deb expands your vision and raises your frequency.”
- Cecilia Caparas Apelin, Co-Founder & CEO at Ciel Creative Space
DEBORAH AYERST ︎415 567 3570 ︎ ︎ ︎ ︎